Ever wonder how the food in ads looks so damned good, and you’ve never, ever seen food like that in real life?
Well, here’s how it’s done.
It’s hard work to achieve the perfect roasted chicken, but advertisements always show Foghorn Leghorn in his prime. To achieve this, food stylists prepare it using similar techniques as those used for the hamburger. “Chicken’s kind of tricky,” says Rose, “because if it’s cooked all the way through the skin gets very wrinkly.”
To prevent this, the chicken breast, according to Rose, is washed clean of fat. The skin is then sewed taunt and stuffed with wet paper towels. The bird is roasted at a low temperature until the skin is dry and bumpy, but, just like the burger, the inside is still raw. Food stylists then spray the roasted chicken with a mixture made with ivory soap to reach the ideal color. The final touches are made with a blowtorch, which is used to brown the legs, wings and any other pale parts of the breast. Voilá, you have the perfect roasted chicken!
Yum, blowtorch-roasted chicken!
There’s more in the article, including how they get ice cream to look that way (it’s not mashed potatoes in an ice cream ad, but it is in other ones), and a list at the end that explains the motor oil in my post title.
Read-in-full recommendation.
Hey, it just like with people models!!!