An Israeli company has developed a cellphone that’s made it to Guinness book of World records as the smallest and lightest cellphone.Phone magazine describes it like this:
The idea of having a single cellular handset that can serve multiple duties giving wireless data access to a variety of modular devices isn’t new, but modu are hoping to be the first to market with a working implementation of the concept. Their modu unit is a compact cellphone of unknown technical specs (though I’d presume HSDPA or some sort of high-speed wireless in order to make the whole deal worthwhile, together with a fair chunk of memory) that can be slotted into laptops, car stereos and larger phone/tablet devices as appropriate.
Slashgear has more:
The Modu is based on a module interchanged ‘jackets’ concept that turn a tiny cell phone into a fully functional phone or gadget that enabled internet features. The company is expected to launch the modu In Italy, Russia and Israel on October the 1st, then probably in US next year. A Modu with two jackets bundle is estimated to sell around $280.
The company’s website informs us:
modu was established in early 2007 by Dov Moran, founder and CEO of msystems (NSDQ:FLSH), inventors and leaders of the USB flash drive market (DiskOnKeyâ„¢), FlashDisk (DiskOnChipâ„¢) and other ground-breaking products. A seasoned team comprised of executives and managers from msystems, Microsoft, Texas Instruments, Motorola, Qualcomm, Intel, SanDisk, Symbian, Marvell, Orange and other leading companies allows modu to offer a unique blend of experience and unrivaled expertise in the mobile and consumer electronics arenas. modu has already developed key relationships with leading partners and manufacturers and has raised significant initial funding from a distinguished group of financial institutions and strategic investors.
Pretty neat especially as we’re now seeing commercial with a laptop getting pulled out of a manila envelope.
UPDATE: I didn’t have time before to point out that there’s an Israeli connection to the MacBook Air. The ad for it features a song by Yael Naim. (h/t Digital Irony, Rubicon3)
What I’ve also discovered is that modu has released an ad showing the functionality of its new phone.
Plus here’s an interview with modu’s founder Dov Moran.
Maybe in a few years the first thing you see when heading to luggage claim at Ben Gurion Airport will no longer be the big NOKIA name, but homegrown modu instead.
Crossposted on Soccer Dad.
